When you want to create a successful, strong and recognisable brand, developing a coherent and consistent visual line can help you considerably. What we mean when we say 'visual line' - it's all about brand aesthetics. Colours, images, fonts and other expressions visible to the naked eye?

In this article we'll detail why a consistent visual line is so important for a brand, and how you can develop one for your business.

Brand Recognition
One of the basic reasons for developing a consistent visual aesthetic is brand recognition by customers and audiences. When people see a consistent style and visual expression in your content, they are more likely to recognize your brand and associate it with a particular style, or even emotions or values. That's why great brands have very strong visual identities. Very well-defined identities propagated again and again, in as many touch points as possible, help audiences to remember and recognise them in the ocean of brands visible everywhere you look.

Trust and credibility
To build trust and credibility with your audience, it's important to consistently communicate with a consistent visual aesthetic. When people see that your business is professional and consistent, they have more confidence in your products or services. A consistent visual line helps you convey the message, "Our company is trustworthy and we take our branding seriously!"
audience engagement

Consistency in visual style also helps increase audience engagement. When people see continuity in the aesthetic of your content, they are more likely to interact with the content you display and be interested in your brand. Why? Visual consistency creates a certain familiarity, a comfort, in the audience, derived from the fact that they recognise your communication style from previous 'encounters'.
differentiation in social media

Platforms such as Instagram and Facebook are highly visual and all brands are in great competition there. A consistent visual aesthetic helps you stand out on social media and grab attention. When your content is recognizable and visibly differentiated, people are more likely to follow you and interact with your posts.

Increase in conversions and sales

Consistent visual communication helps you increase conversions and sales. When you're more recognizable and people trust your products and services, it's easier to sell because they're more likely to buy your brand.