What makes a good brand?

There is only so far you can go with the functionality and feel of a product. Yes, Apple makes great phones. But so does Samsung. And there’s plenty of people who will argue for days about this, choosing sides.

Trigger an emotional response through your brand

In today’s world you need to touch the customer with more than the product. You need to trigger an emotion. Challenge the viewer's mind. Offer more than the product. Because how good can a product get? Milk is still milk. Steal a smile with your branding!

Example of successful packaging

Here’s a great example of packaging genius from the Milgrad dairy brand, designed by Depot branding agency. By turning the product you can get different stances of the cat and assemble a full view. Ingenious and definitely steals a smile. The simple color palette keeps the focus on the cute illustrations, while the font color is used to differentiate between different product types (milk/kefir/cream etc.) — a well deserved Red Dot award.

How does your brand stand out from the crowd?