March 31, 2025 — Comments are off for this post.

When branding is good

What makes a good brand?

There is only so far you can go with the functionality and feel of a product. Yes, Apple makes great phones. But so does Samsung. And there’s plenty of people who will argue for days about this, choosing sides.

Trigger an emotional response through your brand

In today’s world you need to touch the customer with more than the product. You need to trigger an emotion. Challenge the viewer's mind. Offer more than the product. Because how good can a product get? Milk is still milk. Steal a smile with your branding!

Example of successful packaging

Here’s a great example of packaging genius from the Milgrad dairy brand, designed by Depot branding agency. By turning the product you can get different stances of the cat and assemble a full view. Ingenious and definitely steals a smile. The simple color palette keeps the focus on the cute illustrations, while the font color is used to differentiate between different product types (milk/kefir/cream etc.) — a well deserved Red Dot award.

How does your brand stand out from the crowd?

February 24, 2023 — Comments are off for this post.

How do you build a strong brand?

How do you create a strong brand?
Building a strong brand is essential for any business that wants to succeed in today's highly competitive market. A strong brand can help you differentiate yourself from the competition, build a loyal customer base and establish yourself as a leader in your industry. So what determines a strong brand? Discover the key elements below.

Clear purpose and mission
One of the most important elements of a strong brand is having a clear purpose and mission. Your brand should stand for something beyond simply making a profit. Today's customers want to do business with companies that have a strong sense of purpose and are committed to making a positive impact in the world. Your purpose should be reflected in everything you do, from your products and services to your marketing and advertising campaigns.

Consistency
Consistency is another key element of a strong brand. Your brand should have a consistent look, feel and message across all channels and touchpoints. This means that your logo, your website, your social media pages, your advertising campaigns and even your customer service should all be consistent in their message, tone and style. This helps create a sense of trust and reliability among your customers and makes it easier for them to recognise and remember your brand.

Emotional connection
A strong brand also creates an emotional connection with its customers. Your brand should evoke a feeling or emotion that resonates with your target audience. This emotional connection can be created through your brand's visual identity, messaging and stories. By creating an emotional connection, you can create a loyal customer base that will continue to support your brand and recommend it to others.

Authenticity
Authenticity is another essential element of a strong brand. Your brand should be authentic and true to its values and purpose. Today's customers are savvy and can quickly detect a company that is not genuine or is trying to manipulate them. By being authentic, you can build trust and credibility with your customers and establish your brand as a leader in your industry.

Differentiation
Differentiation is also important when it comes to building a strong brand. You need to have a unique value proposition that differentiates you from your competitors. This could be the product or service you offer, your customer service or your brand personality. Whatever it is, it should be something that resonates with your target audience and differentiates you from the competition.

Customer orientation
A strong brand also puts the customer at the centre of everything it does. Your brand should be designed to meet the needs and desires of your target audience. This means understanding their pain points, challenges and aspirations and creating products, services and experiences that meet those needs. By focusing on the customer, you can create a strong connection with your audience and establish your brand as a customer-centric company.

Innovation
Innovation is another important element of a strong brand. Your brand should constantly evolve and innovate to stay ahead of the competition and meet the changing needs of your customers. This could mean developing new products and services, adopting new technologies or experimenting with new marketing and advertising strategies. By being ahead of the curve, you can establish your brand as a leader in your industry and create a sense of excitement and anticipation among your customers.

In summary, building a strong brand requires a combination of clear purpose and mission, consistency, emotional connection, authenticity, differentiation, customer focus and innovation. By focusing on these key elements, you can create a brand that stands out from the competition, resonates with your target audience, and establishes your company as a leader in your industry. Remember that building a strong brand takes time, effort and commitment, but the rewards are well worth it in terms of increased customer loyalty, brand recognition and ultimately, increased revenue and business. By investing in building a strong brand, you can set your business up for long-term success in today's competitive marketplace.

January 15, 2023 — Comments are off for this post.

Why it’s important to develop a consistent visual line for your brand

When you want to create a successful, strong and recognisable brand, developing a coherent and consistent visual line can help you considerably. What we mean when we say 'visual line' - it's all about brand aesthetics. Colours, images, fonts and other expressions visible to the naked eye?

In this article we'll detail why a consistent visual line is so important for a brand, and how you can develop one for your business.

Brand Recognition
One of the basic reasons for developing a consistent visual aesthetic is brand recognition by customers and audiences. When people see a consistent style and visual expression in your content, they are more likely to recognize your brand and associate it with a particular style, or even emotions or values. That's why great brands have very strong visual identities. Very well-defined identities propagated again and again, in as many touch points as possible, help audiences to remember and recognise them in the ocean of brands visible everywhere you look.

Trust and credibility
To build trust and credibility with your audience, it's important to consistently communicate with a consistent visual aesthetic. When people see that your business is professional and consistent, they have more confidence in your products or services. A consistent visual line helps you convey the message, "Our company is trustworthy and we take our branding seriously!"
audience engagement

Consistency in visual style also helps increase audience engagement. When people see continuity in the aesthetic of your content, they are more likely to interact with the content you display and be interested in your brand. Why? Visual consistency creates a certain familiarity, a comfort, in the audience, derived from the fact that they recognise your communication style from previous 'encounters'.
differentiation in social media

Platforms such as Instagram and Facebook are highly visual and all brands are in great competition there. A consistent visual aesthetic helps you stand out on social media and grab attention. When your content is recognizable and visibly differentiated, people are more likely to follow you and interact with your posts.

Increase in conversions and sales

Consistent visual communication helps you increase conversions and sales. When you're more recognizable and people trust your products and services, it's easier to sell because they're more likely to buy your brand.